Tipro Group sold All Media Digital to TV3 owner All Media Lithuania

30th of November 2018 | Primus Derling

PRIMUS DERLING represented Tipro Group, an owner of more than 40 online portals in Lithuania, in the sale of All Media Digital company to All Media Lithuania, which is the owner of TV channel TV3.

Tipro Group is an operator of such specialized sports, culinary, child care and other online portals as sportas.lt, demotyvacija.lt, lamaistas.lt, tevudarzelis.lt, one.lt, sveikata.lt, receptai.lt, gaspadine.lt, pasmama.lt, mama.lt and others. The company has been operating for 7 years and more than 3 year is cooperating with TV channel TV3 providing portal development and advertising services.

“This transaction is a planned and logical business move as there are too many separate media groups in Lithuania, which actually should merge into bigger derivatives combining several media channels as this is happening in the whole world”, – commented Elvijus Gudžiūnas, CEO at Tipro Group. Afther this merger Mr. Gudžiūnas will join All Media Lithuania as a CEO of All Media Digital.

All Media Lithuania is the owner of such TV channels as TV3, TV6, TV8, radio station Power Hit Radio, news portal tv3.lt and video streaming platform TV Play.

PRIMUS DERLING team, led by partner Giedrė Dailidėnaitė, advised the Client throughout the transaction, drafted the Sales and Purchase Agreement as well as Domain Transfer Agreement and represented the Client during the negotiations with the purchasing company. Other lawyers included senior associates Vilma Raklevičienė and Ieva Strunkienė.

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